Select work created, developed and led by Deidra Hill:

Brand Development

• created and implemented communications strategy for Alvernia University’s first-ever academic mark, unveiled 2020
• launched new brand, using communications strategy based on research of internal and external audiences, content development and digital collateral
• established brands for City College of New York and Prince George’s Community College

Communications

• created and implemented strategy for Reading CollegeTowne, including research, content development and media relations
• launched new university website, after leading campus-wide task force including oversight of research, content, digital collateral and social media platforms
• led story concept and development for Alvernia Magazine, 44+page, biannual publication, including writing and editing, photography, production and delivery
• led team in producing annual Great Grads publication, including 2016 and 2015 issues, to showcase student success and support enrollment and fundraising goals
• produced City Value to engage elected local and state officials and community leaders to strengthen their support for City College of New York
• launched City Beat, City College’s first-ever external e-newsletter in 2014, and it continues today

Media Relations

• oversaw media relations for 2016 Commencement Speaker, First Lady Michelle Obama, working with more than 100 media contacts from around the world. Select listing of media coverage
• led college team to pitch and place six-page center spread for 2013 Commencement in The Chronicle of Higher Education for Prince George’s Community College