Launching a brand is not a departmental function. It is an institutional movement. How do communications professionals at higher education institutions gain support and ownership for brand management from all university stakeholders, internally and externally? How do you develop a strong brand that not only withstands challenges, but also becomes stronger as the organization changes… Read More

Communication is the process by which information is relayed to others while ensuring the content is understood in the way intended. Communication is a binary process where information is delivered, and the message is received and interpreted. Often, people are too consumed with only one part of the process—communicating information to others. Yet, they are… Read More

After a thought-provoking discussion with public relations students at Prince George’s Community College this week, D.W. Hill & Associates is inspired to share the following for those who are preparing to enter the field. You are ready for a career in public relations when you: Establish a sense of self—building a dynamic public relations program… Read More

What does it mean to build a strong brand? Many definitions for developing a brand exist: creating a promise to customers, providing unforgettable consumer experiences, finding the value proposition, and a personal favorite, uncovering the DNA of an organization. However, before an organization can develop its brand, it must first deal with truth. A brand… Read More

In the age of social media and digital communications, the old-fashioned printed business card survives, particularly among small businesses. With the increasing use of e-cards attached to emails and other electronic communication, the 3.5 x 2 inch cover stock business card seems alive and well; however, what may be changing is the way in which this traditional communication tool is used. Read More